Blog

Notes

Ideas and notes from the work. Short reads about stores, pages, and the annoying parts.

Process9/2/26

What a store makeover actually includes

The short list of storefront work that changes how a Shopify shop feels.

Shop8/18/26

Title, price, choice, and a button. Most product pages are doing too many other things.

Tools7/9/26

Why the same Shopify chores keep turning into small tools and app ideas.

A short letter on the parts of a Shopify store that are harder than they need to be.