What a store makeover actually includes

A makeover is not a new brand and it is not a custom rebuild. It is the store you already have, edited until shopping is clearer.

The usual list is small on purpose: homepage, product and collection pages, type, images, navigation, mobile, and merchandising. If a task does not help someone choose or buy, it waits.

Scope gets named before the work starts. You should be able to see what will change, what will not, and what you will be able to run yourself when it is done.